Discover how easy
Features
Apple Trade In
Trade in your eligible smartphone for credit.1
Apple Trade In
Trade in your eligible device for credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Carrier offers at Apple
Save on a new iPhone with
the latest carrier offers.
Directly from an Apple Store.
Carrier offers at Apple
Our Specialists will help you find the right iPhone, answer questions about carrier offers and get you up and running.
Move to iOS app
Transfer your photos and contacts
in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‑C cable to connect the two devices.
Apple Intelligence
Helps you communicate across languages, create more personal images and more.2
Apple Intelligence
Our latest iPhone models are built with helpful Apple Intelligence tools such as visual intelligence3, Live Translation4 and Writing Tools to make your every day easier. Remove background objects in your photos with a tap with Clean Up5, or make a Genmoji in the keyboard to match any conversation. With groundbreaking privacy protections, it gives you peace of mind that no-one else can access your data — not even Apple.
Durability
If you want a phone
that will last, this is it.
Battery
All‑day battery life.
For all the things you love to do.
Battery
The hardware and software on iPhone come together with the power of Apple silicon to deliver all‑day battery life, so you can do more on a single charge. From extended game time with friends, to after-hours work, it’s always ready for overtime.
Customise your iPhone
Make it you.
Through and
through.
Customise your iPhone
Tint your Home Screen icons and widgets — or let iOS suggest a colour that complements your wallpaper. Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. Lock or hide apps to protect sensitive information. And the new Liquid Glass design gives you get a delightful, consistent experience across your apps and devices, so everything you do feels fluid.
Ease of use
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names on screen, so you can choose with a tap. And regular iOS updates keep your iPhone feeling new for years to come.
Privacy
Privacy. That’s iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end to end. And that’s just for starters.
Connectivity
USB‑Charge them all.
Connectivity
Now you can charge any USB‑C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or later. The latest models also support USB 38 for superfast file transfers—so you can gigablast your gigabits.
Environment
More recycled materials? Naturally.
Environment
We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: Our latest models contain 95 per cent recycled lithium in the battery cathode — a first for Apple. Now, iPhone packaging is 100 per cent fibre-based. And there’s no plastic wrapping in or around the box. Our stores, offices and data centres are already carbon neutral, and by 2030, Apple will be carbon neutral across our entire carbon footprint.
Peace of mind
Helpful features.
On and off the grid.
Support
Help is just a call
or chat away.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Buy in store or online
We can set up your carrier and plan too.
Buy in store or online
When you buy from Apple, you can keep your number, carrier and plan. No problem. At the Apple Store, we can even activate your plan and transfer your data so you leave with your new iPhone up and running. And check out Today at Apple programs for all kinds of tips and tricks.
Advanced cameras
Take phenomenal photos and videos with iPhone.
Advanced cameras
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour, even in low light. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies, more pixels and so much more.11
Apple-designed chips
It’s all powered by
extremely advanced smartphone chips.
Apple-designed chips
Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. The latest chips deliver massive performance and efficiency gains, as well as great battery life. The hardware and software are designed in tandem, so in the end everything works together in the most seamless way possible.
App Store
Heaps of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.
Which iPhone is
right for you?
Aluminium unibody
Action button
Camera Control for
faster access to photo
and video tools
A19 Pro chip
6-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 37 hours
video playback13
18MP Center Stage
front camera
Tap to zoom and rotate
Centre Stage for photos
Ultra-stabilised video
Dual Capture
Centre Stage for video calls
48MP Pro Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide | 48MP
Fusion Telephoto
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Macro photography
Dolby Vision up to
4K at 120 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence2
USB-C
Supports USB 3 for
up to 20x faster transfers
Titanium frame
Action button
Camera Control for
faster access to photo
and video tools
A19 Pro chip
5-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 27 hours
video playback14
18MP Center Stage
front camera
Tap to zoom and rotate
Centre Stage for photos
Ultra-stabilised video
Dual Capture
Centre Stage for video calls
48MP Fusion
camera system
48MP Fusion Main
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Dolby Vision up to
4K at 60 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence2
USB-C
Supports USB 2
Aluminium frame
Action button
Camera Control for
faster access to photo
and video tools
A19 chip
5-core GPU with
Neural Accelerators
Hardware‑accelerated ray tracing
Up to 30 hours
video playback14
18MP Center Stage
front camera
Tap to zoom and rotate
Centre Stage for photos
Ultra-stabilised video
Dual Capture
Centre Stage for video calls
48MP Dual Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits
with Focus and Depth Control
Macro photography
Dolby Vision up to
4K at 60 fps
Latest-generation
Photographic Styles
Optical zoom
options
Apple Intelligence2
USB-C
Supports USB 2
Aluminium frame
Action button
A18 chip
4-core GPU
Hardware‑accelerated ray tracing
Up to 26 hours
video playback14
12MP TrueDepth camera
Tap to zoom
2-in-1 camera system
48MP Fusion Main
Super-high-resolution photos
(24MP and 48MP)
Portrait mode with
Depth Control
Dolby Vision up to
4K at 60 fps
Photographic Styles
Optical zoom
options
Apple Intelligence2
USB-C
Supports USB 2
Need some help? Call 133-622
or find a store.
Trade in your smartphone for credit.
With Apple Trade In, get credit towards a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.
Still have questions? Just ask.
You won’t find a better place to buy iPhone. We know about carriers, payment options and more. And we make it easy to understand.