An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing cellular plan or get a new cellular plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure — someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages, and browse the web. Learn more about eSIM. (Opens in a new window) iPhone Air is activated with an eSIM and does not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. Learn more about eSIM and carriers. (Opens in a new window)

How do I activate my iPhone Air with eSIM?

iPhone Air models don’t have a physical SIM tray and activate only using eSIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. With eSIM Carrier Activation, supported carriers can assign an eSIM to your iPhone digitally. If your carrier supports eSIM Quick Transfer, you can transfer the SIM from your previous iPhone to your new iPhone without contacting your carrier. Additionally, your carrier can provide you a QR code or ask you to use their carrier app to activate an eSIM. Learn more about setting up your eSIM. (Opens in a new window). While traveling internationally, your carrier may offer convenient and affordable international roaming options. Additionally, you can use a travel eSIM at your destination. Learn more about using eSIM while traveling (Opens in a new window).

Why should I buy a SIM-free iPhone on apple.com?

An unconnected iPhone purchased from apple.com is unlocked. This means you aren’t tied to a single network provider or a multiyear service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.

Will my iPhone work worldwide?

All iPhone models are world phones, so you can use them almost anywhere. Whether you are a GSM or CDMA network customer, you can roam internationally on GSM networks in over 200 countries or regions around the world. If you financed your iPhone with your wireless carrier, contact them to verify that you can roam internationally. Availability of 5G and LTE data varies in some countries or regions and depends on carrier support for certain 5G and LTE radio frequencies. Contact your wireless carrier for more information regarding international roaming policies and rates. Information on iPhone support for 5G and LTE (Opens in a new window)

What resources are available to me to quickly get set up, transfer existing files, and make the most of my new iPhone?

When you buy directly from Apple, you’ll get access to Personal Setup — free online, one‑on‑one sessions with a Specialist who can help you set up your new iPhone and start your data transfer. A Specialist can also help you customize your settings, discover navigation tips, and dive deeper into Apple apps and tools. Best of all, you can join whenever works for you, from wherever you are. Learn more about Personal Setup.

Which network providers offer 5G service?

iPhone 16e, iPhone 16, iPhone 17, iPhone Air, and iPhone 17 Pro are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here (Opens in a new window) .

New

iPhone Air

Name: iPhone Air 1TB Cloud White
Price: 11999.0 HKD

Pre-order starting at 8:00 p.m. HKT on September 12.
Available starting September 19.
Limit two of iPhone Air per customer.

512GB

^Footnote 1

Light Gold Unlocked HK$10,299

512GB

^Footnote 1

Sky Blue Unlocked HK$10,299

512GB

^Footnote 1

Cloud White Unlocked HK$10,299

1TB

^Footnote 1

Light Gold Unlocked HK$11,999

1TB

^Footnote 1

Space Black Unlocked HK$11,999

1TB

^Footnote 1

Cloud White Unlocked HK$11,999

256GB

^Footnote 1

Cloud White Unlocked HK$8,599

256GB

^Footnote 1

Space Black Unlocked HK$8,599

256GB

^Footnote 1

Light Gold Unlocked HK$8,599

512GB

^Footnote 1

Space Black Unlocked HK$10,299

1TB

^Footnote 1

Sky Blue Unlocked HK$11,999

256GB

^Footnote 1

Sky Blue Unlocked HK$8,599

Frequently Asked Questions

An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing cellular plan or get a new cellular plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure — someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages, and browse the web. Learn more about eSIM. (Opens in a new window)

iPhone Air is activated with an eSIM and does not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. Learn more about eSIM and carriers. (Opens in a new window)
iPhone Air models don’t have a physical SIM tray and activate only using eSIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. With eSIM Carrier Activation, supported carriers can assign an eSIM to your iPhone digitally. If your carrier supports eSIM Quick Transfer, you can transfer the SIM from your previous iPhone to your new iPhone without contacting your carrier. Additionally, your carrier can provide you a QR code or ask you to use their carrier app to activate an eSIM. Learn more about setting up your eSIM. (Opens in a new window).

While traveling internationally, your carrier may offer convenient and affordable international roaming options. Additionally, you can use a travel eSIM at your destination. Learn more about using eSIM while traveling (Opens in a new window).
An unconnected iPhone purchased from apple.com is unlocked. This means you aren’t tied to a single network provider or a multiyear service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.
All iPhone models are world phones, so you can use them almost anywhere. Whether you are a GSM or CDMA network customer, you can roam internationally on GSM networks in over 200 countries or regions around the world. If you financed your iPhone with your wireless carrier, contact them to verify that you can roam internationally.

Availability of 5G and LTE data varies in some countries or regions and depends on carrier support for certain 5G and LTE radio frequencies. Contact your wireless carrier for more information regarding international roaming policies and rates.

Information on iPhone support for 5G and LTE (Opens in a new window)
When you buy directly from Apple, you’ll get access to Personal Setup — free online, one‑on‑one sessions with a Specialist who can help you set up your new iPhone and start your data transfer. A Specialist can also help you customize your settings, discover navigation tips, and dive deeper into Apple apps and tools. Best of all, you can join whenever works for you, from wherever you are. Learn more about Personal Setup.
iPhone 16e, iPhone 16, iPhone 17, iPhone Air, and iPhone 17 Pro are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here (Opens in a new window) .

Your new iPhone comes with so much more.

Apple TV+

3 free months of original films and series.^{Footnote ①}

Apple Music

3 free months of all your favorite songs — all ad-free.^{Footnote ①}

Which iPhone is right for you?

New

iPhone 17 Pro

Innovative design for the ultimate performance and battery life.

From HK$9,399

6.9″ or 6.3″

Super Retina XDR display^Footnote 2

ProMotion technology

Always-On display

Dynamic Island

Aluminum unibody

Action button

Camera Control for faster access to photo and video tools

A19 Pro chip

6-core GPU with Neural Accelerators

Hardware-accelerated ray tracing

Up to 37 hours video playback^Footnote 3

18MP Center Stage front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Pro Fusion camera system

48MP Fusion Main | 48MP Fusion Ultra Wide | 48MP Fusion Telephoto

Super-high‑resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Macro photography

Dolby Vision up to 4K at 120 fps

Latest-generation Photographic Styles

Optical zoom options .5x, 1x, 2x, 4x, 8x

Apple Intelligence^Footnote 4

Emergency SOS

Crash Detection^Footnote 5

USB‑C

Supports USB 3 for up to 20x faster transfers^Footnote 6

iPhone Air, back exterior, sky blue color, 2-in-1 camera system, front exterior, all screen design, Dynamic Island, thin black display border

New

iPhone Air

The thinnest iPhone ever. With the power of pro inside.

From HK$8,599

6.5”

Super Retina XDR display^Footnote 2

ProMotion technology

Always-On display

Dynamic Island

Titanium frame

Action button

Camera Control for faster access to photo and video tools

A19 Pro chip

5-core GPU with Neural Accelerators

Hardware-accelerated ray tracing

Up to 27 hours video playback^Footnote 7

18MP Center Stage front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Fusion camera system

48MP Fusion Main

Super-high‑resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

— No Macro photography

Dolby Vision up to 4K at 60 fps

Latest-generation Photographic Styles

Optical zoom options .5x, 1x, 2x, 4x, 8x

Apple Intelligence^Footnote 4

Emergency SOS

Crash Detection^Footnote 5

USB‑C

Supports USB 2

iPhone 17, back exterior, lavender color, Advanced dual-camera system, front exterior, all screen design, Dynamic Island, thin black display border

New

iPhone 17

Even more delightful. Even more durable.

From HK$6,899

6.3”

Super Retina XDR display^Footnote 2

ProMotion technology

Always-On display

Dynamic Island

Aluminum frame

Action button

Camera Control for faster access to photo and video tools

A19 chip

5-core GPU with Neural Accelerators

Hardware-accelerated ray tracing

Up to 30 hours video playback^Footnote 7

18MP Center Stage front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Dual Fusion camera system

48MP Fusion Main | 48MP Fusion Ultra Wide

Super-high‑resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Macro photography

Dolby Vision up to 4K at 60 fps

Latest-generation Photographic Styles

Optical zoom options .5x, 1x, 2x

Apple Intelligence^Footnote 4

Emergency SOS

Crash Detection^Footnote 5

USB‑C

Supports USB 2

iPhone 16e

Everything you love. Including the price.

From HK$5,099

6.1″

Super Retina XDR display^Footnote 2

– No ProMotion technology

– No Always-On display

– No Dynamic Island

Aluminum frame

Action button

– No Camera Control for faster access to photo and video tools

A18 chip

4-core GPU

Hardware-accelerated ray tracing

Up to 26 hours video playback^Footnote 7

12MP TrueDepth

Tap to zoom and rotate

— No Centre Stage for photos

— No Ultra-stabilised video

— No Dual Capture

— No Centre Stage for video calls

2-in-1 camera system

48MP Fusion Main

Super-high‑resolution photos
(24MP and 48MP)

Portrait mode with Depth Control

— No Macro photography

Dolby Vision up to 4K at 60 fps

Photographic Styles

Optical zoom options 1x, 2x

Apple Intelligence^Footnote 4

Emergency SOS

Crash Detection^Footnote 8

USB‑C

Supports USB 2

Compare all iPhone models

① Apple TV+ offer available to new and qualified returning subscribers only. HK$68/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your Family have previously accepted an Apple TV+ three months free or one year free offer. Offer good for 3 months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

New subscribers only. HK$68/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms apply.
② Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year, model of your trade‑in device, and the country / district that your trade-in device was originally sold. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Store Gift Card. Value of your current device may be applied toward purchase of a new Apple device. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade in requires presentation of a valid, government-issued photo ID. Offer may not be available in all stores. Online and in-store trade-in values may vary. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel, or limit the device (and its quantity) of any trade-in transaction for any reason. More details are available from Apple’s trade-in partners for trade in and recycling of eligible devices. Additional terms from Apple’s trade‑in partners shall apply.
※ AppleCare+ provides unlimited incidents of accidental damage from handling. Each incident is subject to a service fee.
1. Available space is less and varies due to many factors. A standard configuration uses approximately 12GB to 24GB of space, including iOS 26 with its latest features and Apple apps that can be deleted. Apple Intelligence on-device models use approximately 7GB of space and can be deleted if Apple Intelligence is turned off. Turning on Apple Intelligence will download the models again. Apple apps that can be deleted use about 4.5GB of space, and you can download them back from the App Store. Storage capacity subject to change based on software version, settings, and iPhone model.
2. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 16e), 6.12 inches (iPhone 16), 6.27 inches (iPhone 17), 6.55 inches (iPhone Air), 6.27 inches (iPhone 17 Pro), 6.69 inches (iPhone 16 Plus), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
3. Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/hk/batteries and apple.com/hk/iphone/battery.html for more information.
4. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115 (Opens in a new window).
5. iPhone 17, iPhone Air, and iPhone 17 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
6. USB 3 cable with 10Gb/s speed required.
7. All battery claims depend on the cellular network, location, signal strength, feature configuration, usage, and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/hk/en/batteries and apple.com/hk/en/iphone/compare for more information.
8. iPhone 14 and later can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.

iPhone Air

Frequently Asked Questions

What is an eSIM?

How do I activate my iPhone Air with eSIM?

Why should I buy a SIM-free iPhone on apple.com?

Will my iPhone work worldwide?

What resources are available to me to quickly get set up, transfer existing files, and make the most of my new iPhone?

Which network providers offer 5G service?

Your new iPhone comes with so much more.

Apple TV+

Apple Music

Which iPhone is right for you?

iPhone 17 Pro

iPhone Air

iPhone 17

iPhone 16e