An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing mobile plan or get a new mobile plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure — someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages and browse the web. Learn more about eSIM. (opens in new window) iPhone Air is activated with an eSIM and does not support a physical SIM card. Use of an eSIM requires a network provider that supports eSIM and a wireless service plan. See your provider for details. Learn more about eSIM and network providers. (opens in new window)

How do I activate my iPhone Air with eSIM?

iPhone Air models don’t have a physical SIM tray and activate only using eSIM. Use of an eSIM requires a network provider that supports eSIM and a wireless service plan. With eSIM Provider Activation, supported network providers can assign an eSIM to your iPhone digitally. If your network provider supports eSIM Quick Transfer, you can transfer the SIM from your previous iPhone to your new iPhone without contacting your provider. Additionally, your network provider can provide you with a QR code or ask you to use their app to activate an eSIM. Learn more about setting up your eSIM (opens in new window). While travelling internationally, your network provider may offer convenient and affordable international roaming options. Additionally, you can use a travel eSIM at your destination. Learn more about using eSIM while travelling (opens in new window).

Why should I buy a SIM-free iPhone on apple.com?

An unconnected iPhone purchased from apple.com is unlocked. This means you aren’t tied to a single network provider or a multi-year service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.

What resources are available to me to quickly get set up, transfer existing files and make the most of my new iPhone?

When you buy directly from Apple, you’ll get access to Personal Setup — free online, one‑to‑one sessions with a Specialist who can help you set up your new iPhone and start your data transfer. A Specialist can also help you customise your settings, discover navigation tips and dive deeper into Apple apps and tools. Best of all, you can join whenever works for you, from wherever you are. Learn more about Personal Setup.

Which network providers offer 5G service?

iPhone 16e, iPhone 16, iPhone 17, iPhone Air and iPhone 17 Pro are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here (opens in new window) .

Will my iPhone work worldwide?

iPhone models currently sold on apple.com work with compatible networks around the world, including 5G and 4G LTE networks. Check with your home network provider regarding international roaming charges, or purchase a compatible nano-SIM at your destination.

What are my payment and financing options?

Apple accepts Apple Pay (opens in new window) , most credit and debit cards, PayPal, and Apple Store Gift Cards. Qualifying customers can also pay in instalments with financing options. Some payment options may not be available for all products. Learn more about payment methods (opens in new window) , as well as Terms and Conditions (opens in new window) . You can call 0800 048 0408 for more information.

How does the iPhone Upgrade Programme work?

The iPhone Upgrade Programme is the easiest way to upgrade to a new iPhone 17, iPhone Air, or iPhone 17 Pro, and also offers the security and protection of AppleCare+ with Theft and Loss. With this programme, you’re eligible to upgrade to a new iPhone after 11 payments. Simply trade in your current iPhone and start the programme again with your choice of a new model, colour, and storage capacity If you’d like to participate in the iPhone Upgrade Programme, you can learn more about joining here (opens in new window) . If you’re already part of the programme, check whether you are eligible to upgrade today and reserve your new iPhone using the Apple Store app. Then visit an Apple Store to trade in your current iPhone and start a loan agreement for your new iPhone. Note: As part of the iPhone Upgrade Programme, we will arrange for you to trade in your current iPhone. Do not use the standard Apple Trade In option (opens in new window) . Check your upgrade eligibility now for the iPhone Upgrade Program (opens in new window)

Can I return my iPhone?

Yes. If you change your mind and no longer wish to keep your iPhone, you have the option to return it to us for free within 14 days of receipt. The returned iPhone must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy. Learn more about returns, refunds and exchanges (opens in new window)

What is included with AppleCare+?

Both AppleCare+ and AppleCare+ with Theft and Loss are insurance products that provide 24/7 priority tech support and hardware coverage, including unlimited incidents of accidental damage protection. You can even add theft and loss protection, depending on the policy you choose. Coverage begins on your AppleCare+ purchase date. Learn more about AppleCare+

New

Get ready for iPhone Air pre‑order

Name: iPhone Air 1TB Light Gold
Price: 1399.0 GBP

Choose your new iPhone today, then speed through checkout when pre‑order starts at 1:00 pm on 12.09.

512GB

^Footnote 1

Light Gold Unlocked £1,199.00 Financing Available(opens in new window)

512GB

^Footnote 1

Sky Blue Unlocked £1,199.00 Financing Available(opens in new window)

512GB

^Footnote 1

Cloud White Unlocked £1,199.00 Financing Available(opens in new window)

1TB

^Footnote 1

Light Gold Unlocked £1,399.00 Financing Available(opens in new window)

1TB

^Footnote 1

Space Black Unlocked £1,399.00 Financing Available(opens in new window)

1TB

^Footnote 1

Cloud White Unlocked £1,399.00 Financing Available(opens in new window)

256GB

^Footnote 1

Cloud White Unlocked £999.00 Financing Available(opens in new window)

256GB

^Footnote 1

Space Black Unlocked £999.00 Financing Available(opens in new window)

256GB

^Footnote 1

Light Gold Unlocked £999.00 Financing Available(opens in new window)

512GB

^Footnote 1

Space Black Unlocked £1,199.00 Financing Available(opens in new window)

1TB

^Footnote 1

Sky Blue Unlocked £1,399.00 Financing Available(opens in new window)

256GB

^Footnote 1

Sky Blue Unlocked £999.00 Financing Available(opens in new window)

Frequently Asked Questions

An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing mobile plan or get a new mobile plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure — someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages and browse the web. Learn more about eSIM. (opens in new window)

iPhone Air is activated with an eSIM and does not support a physical SIM card. Use of an eSIM requires a network provider that supports eSIM and a wireless service plan. See your provider for details. Learn more about eSIM and network providers. (opens in new window)
iPhone Air models don’t have a physical SIM tray and activate only using eSIM. Use of an eSIM requires a network provider that supports eSIM and a wireless service plan. With eSIM Provider Activation, supported network providers can assign an eSIM to your iPhone digitally. If your network provider supports eSIM Quick Transfer, you can transfer the SIM from your previous iPhone to your new iPhone without contacting your provider. Additionally, your network provider can provide you with a QR code or ask you to use their app to activate an eSIM. Learn more about setting up your eSIM (opens in new window).

While travelling internationally, your network provider may offer convenient and affordable international roaming options. Additionally, you can use a travel eSIM at your destination. Learn more about using eSIM while travelling (opens in new window).
An unconnected iPhone purchased from apple.com is unlocked. This means you aren’t tied to a single network provider or a multi-year service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.
When you buy directly from Apple, you’ll get access to Personal Setup — free online, one‑to‑one sessions with a Specialist who can help you set up your new iPhone and start your data transfer. A Specialist can also help you customise your settings, discover navigation tips and dive deeper into Apple apps and tools. Best of all, you can join whenever works for you, from wherever you are. Learn more about Personal Setup.
iPhone 16e, iPhone 16, iPhone 17, iPhone Air and iPhone 17 Pro are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here (opens in new window) .
iPhone models currently sold on apple.com work with compatible networks around the world, including 5G and 4G LTE networks. Check with your home network provider regarding international roaming charges, or purchase a compatible nano-SIM at your destination.
Apple accepts Apple Pay (opens in new window) , most credit and debit cards, PayPal, and Apple Store Gift Cards. Qualifying customers can also pay in instalments with financing options.

Some payment options may not be available for all products. Learn more about payment methods (opens in new window) , as well as Terms and Conditions (opens in new window) . You can call 0800 048 0408 for more information.
The iPhone Upgrade Programme is the easiest way to upgrade to a new iPhone 17, iPhone Air, or iPhone 17 Pro, and also offers the security and protection of AppleCare+ with Theft and Loss. With this programme, you’re eligible to upgrade to a new iPhone after 11 payments. Simply trade in your current iPhone and start the programme again with your choice of a new model, colour, and storage capacity

If you’d like to participate in the iPhone Upgrade Programme, you can learn more about joining here (opens in new window) .

If you’re already part of the programme, check whether you are eligible to upgrade today and reserve your new iPhone using the Apple Store app. Then visit an Apple Store to trade in your current iPhone and start a loan agreement for your new iPhone.

Note: As part of the iPhone Upgrade Programme, we will arrange for you to trade in your current iPhone. Do not use the standard Apple Trade In option (opens in new window) .

Check your upgrade eligibility now for the iPhone Upgrade Program (opens in new window)
Yes. If you change your mind and no longer wish to keep your iPhone, you have the option to return it to us for free within 14 days of receipt. The returned iPhone must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy.

Learn more about returns, refunds and exchanges (opens in new window)
Both AppleCare+ and AppleCare+ with Theft and Loss are insurance products that provide 24/7 priority tech support and hardware coverage, including unlimited incidents of accidental damage protection. You can even add theft and loss protection, depending on the policy you choose. Coverage begins on your AppleCare+ purchase date.

Learn more about AppleCare+

Your new iPhone comes with so much more.

Apple TV+

3 free months of original films and series.^{Footnote ◊◊}

Apple Music

3 free months of all your favorite songs — all ad-free.^{Footnote ◊◊}

Apple Fitness+

3 free months of workouts, from HIIT to Meditation.^{Footnote ◊◊}

Apple News+

3 free months of top stories from leading publications.^{Footnote ◊◊}

Which iPhone is right for you?

New

iPhone 17 Pro

Innovative design for the ultimate performance and battery life.

From £1,099

6.9″ or 6.3″

Super Retina XDR display^Footnote 2

ProMotion technology

Always-On display

Dynamic Island

Aluminium unibody

Action button

Camera Control for faster access to photo and video tools

A19 Pro chip

6-core GPU with Neural Accelerators

Hardware-accelerated ray tracing

Up to 39 hours video playback^Footnote 3

18MP Center Stage front camera

Tap to zoom and rotate

Centre Stage for photos

Ultra‑stabilised video

Dual Capture

Centre Stage for video calls

48MP Pro Fusion camera system

48MP Fusion Main | 48MP Fusion Ultra Wide | 48MP Fusion Telephoto

Super-high‑resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Macro photography

Dolby Vision up to 4K at 120 fps

Latest-generation Photographic Styles

Optical zoom options .5x, 1x, 2x, 4x, 8x

Apple Intelligence^Footnote 4

Emergency SOS

Emergency SOS via satellite^Footnote 5

Crash Detection^Footnote 6

Roadside Assistance via satellite^Footnote 5

USB‑C

Supports USB 3 for up to 20x faster transfers^Footnote 7

iPhone Air, back exterior, sky blue colour, 2-in-1 camera system, front exterior, all screen design, Dynamic Island, thin black display border

New

iPhone Air

The thinnest iPhone ever. With the power of pro inside.

From £999

6.5”

Super Retina XDR display^Footnote 2

ProMotion technology

Always-On display

Dynamic Island

Titanium frame

Action button

Camera Control for faster access to photo and video tools

A19 Pro chip

5-core GPU with Neural Accelerators

Hardware-accelerated ray tracing

Up to 27 hours video playback^Footnote 8

18MP Center Stage front camera

Tap to zoom and rotate

Centre Stage for photos

Ultra‑stabilised video

Dual Capture

Centre Stage for video calls

48MP Fusion camera system

48MP Fusion Main

Super-high‑resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

— No Macro photography

Dolby Vision up to 4K at 60 fps

Latest-generation Photographic Styles

Optical zoom options .5x, 1x, 2x, 4x, 8x

Apple Intelligence^Footnote 4

Emergency SOS

Emergency SOS via satellite^Footnote 5

Crash Detection^Footnote 6

Roadside Assistance via satellite^Footnote 5

USB‑C

Supports USB 2

iPhone 17, back exterior, lavender colour, Advanced dual-camera system, front exterior, all screen design, Dynamic Island, thin black display border

New

iPhone 17

Even more delightful. Even more durable.

From £799

6.3”

Super Retina XDR display^Footnote 2

ProMotion technology

Always-On display

Dynamic Island

Aluminium frame

Action button

Camera Control for faster access to photo and video tools

A19 chip

5-core GPU with Neural Accelerators

Hardware-accelerated ray tracing

Up to 30 hours video playback^Footnote 8

18MP Center Stage front camera

Tap to zoom and rotate

Centre Stage for photos

Ultra‑stabilised video

Dual Capture

Centre Stage for video calls

48MP Dual Fusion camera system

48MP Fusion Main | 48MP Fusion Ultra Wide

Super-high‑resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Macro photography

Dolby Vision up to 4K at 60 fps

Latest-generation Photographic Styles

Optical zoom options .5x, 1x, 2x

Apple Intelligence^Footnote 4

Emergency SOS

Emergency SOS via satellite^Footnote 5

Crash Detection^Footnote 6

Roadside Assistance via satellite^Footnote 5

USB‑C

Supports USB 2

iPhone 16e

Everything you love. Including the price.

From £599

6.1″

Super Retina XDR display^Footnote 2

– No ProMotion technology

– No Always-On display

– No Dynamic Island

Aluminium frame

Action button

– No Camera Control for faster access to photo and video tools

A18 chip

4-core GPU

Hardware-accelerated ray tracing

Up to 26 hours video playback^Footnote 8

12MP TrueDepth

Tap to zoom and rotate

— No Centre Stage for photos

— No Ultra-stabilised video

— No Dual Capture

— No Centre Stage for video calls

2-in-1 camera system

48MP Fusion Main

Super-high‑resolution photos
(24MP and 48MP)

Portrait mode with Depth Control

— No Macro photography

Dolby Vision up to 4K at 60 fps

Photographic Styles

Optical zoom options 1x, 2x

Apple Intelligence^Footnote 4

Emergency SOS

Emergency SOS via satellite^Footnote 5

Crash Detection^Footnote 9

Roadside Assistance via satellite^Footnote 5

USB‑C

Supports USB 2

Compare all iPhone models

◊ Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied towards a qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when the estimate was made. In‑store trade‑in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Desktop computer trade‑in is currently only available online and some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel or limit the quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.

Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register no.: 311753). Registered in England. Registered under no.: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Subject to application and status. Full terms apply.
Barclays Partner Finance Eligibility Criteria apply. On the date of the application, applicants must be aged 18 or over. You must have lived permanently in the UK for the last three years (i.e. must provide 3 years of UK address history or up to the last 3 UK addresses). You must have a UK bank account from which direct debits can be taken, and a valid UK mobile number and email address are mandatory for applying for a finance application. If you do not have a valid email address, you will not be able to apply for the finance. You must not be subject to Bankruptcy or a Debt Relief Order (or Scottish equivalent). You must also be either in permanent employment, self-employed or retired from regular employment with regular sustainable income of at least £6,000 per year. Unemployed applicants, with income obtained only from benefits, are not eligible for finance. Upon request you may need to provide proof of income, for example a recent bank statement and/or your SA302, proof of your pension or income. Certain Department for Work and Pensions (DWP) benefits can be included, if they are paid in addition to your income. If you have another source of sustainable income or any other questions about the eligibility of your income, please contact Barclays on 0800 15 22 888. For information: the credit check carried out will consider additional information relating to the performance of previous or existing commitments and any county court judgments. Subject to application, financial circumstances and borrowing history.

Customers who are approved for finance will pay 0% (APR variable) for 24 months on a minimum order value of £99 including VAT. Maximum order value is £50,000 including VAT. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. Apple reserves the right to modify these terms at any time.

Representative example: £1,200 purchase. Deposit £0. Annual rate of interest 0% p.a. Representative APR: 0% APR. Total amount of credit £1,200 paid over 24 months as 24 monthly payments of £50 at 0% p.a. Total amount payable £1,200.
◊◊ Apple TV+ offer available to new and qualified returning subscribers only. £9.99/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your Family have previously accepted an Apple TV+ three-months-free or one-year-free offer. Offer valid for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

New subscribers only. £10.99/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms apply.

Apple Fitness+ offer available to new subscribers who purchase an eligible device. £9.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later or Apple Watch Series 3 or later paired with an iPhone 6s or later.

Apple News+ offer available to new subscribers who purchase an eligible device on or after 7 September 2022. £12.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. Offer valid for 3 months after eligible device activation, from 12 December 2022. Plan automatically renews until cancelled. Restrictions and other terms apply.
∆ An approximation. Fees may vary over time.
∆∆ AppleCare+ provides unlimited incidents of accidental damage from handling. AppleCare+ with Theft and Loss adds up to two incidents of theft or loss coverage every 12 months. Each incident is subject to an excess fee. Taxes may apply. International replacement of lost or stolen devices is subject to availability and options may vary by region and iPhone model. Theft and loss coverage requires you to have Find My enabled on your device at the time it is lost or stolen. Find My should remain enabled and your iPhone should remain associated with your Apple Account throughout the theft or loss claims process. Disabling Find My will void all coverage of theft and loss. You are not required to purchase AppleCare+ with Theft and Loss to participate in the iPhone Upgrade Programme.
§ Express Replacement Service is not available under the screen replacement or back glass damage excess fee.
1. Available space is less and varies due to many factors. A standard configuration uses approximately 12GB to 24GB of space, including iOS 26 with its latest features and Apple apps that can be deleted. Apple Intelligence on-device models use approximately 7GB of space and can be deleted if Apple Intelligence is turned off. Turning on Apple Intelligence will download the models again. Apple apps that can be deleted use about 4.5GB of space and you can redownload them from the App Store. Storage capacity subject to change based on software version, settings and iPhone model.
2. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 16e), 6.12 inches (iPhone 16), 6.27 inches (iPhone 17), 6.55 inches (iPhone Air), 6.27 inches (iPhone 17 Pro), 6.69 inches (iPhone 16 Plus) or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
3. Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/uk/batteries and apple.com/uk/iphone/battery.html for more information.
4. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115 (opens in new window).
5. Service is included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. See support.apple.com/kb/HT213885 (opens in new window) for more information.
6. iPhone 17, iPhone Air and iPhone 17 Pro can detect a serious car crash and call for help. Requires a mobile data connection or Wi-Fi calling.
7. USB 3 cable with 10Gb/s speed required.
8. All battery claims depend on the mobile network, location, signal strength, feature configuration, usage and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/uk/batteries and apple.com/uk/iphone/compare for more information.
9. iPhone 14 and later can detect a serious car crash and call for help. Requires a mobile data connection or Wi‑Fi calling.
Safety and warning information for this product is available on the iPhone user guide: https://support.apple.com/en-gb/guide/iphone/welcome/ios (opens in a new window)

Manufacturer: Apple Inc., One Apple Park Way, Cupertino, CA 95014, U.S.A.
Responsible person in EU: Apple Distribution International Limited, Hollyhill Industrial Estate, Hollyhill, Cork, Ireland
apple.com (opens in a new window)
To learn more about the cost covered by Apple for recycling and managing waste batteries, visit https://regulatoryinfo.apple.com/regulation1542 (opens in a new window)

Get ready for iPhone Air pre‑order

Frequently Asked Questions

What is an eSIM?

How do I activate my iPhone Air with eSIM?

Why should I buy a SIM-free iPhone on apple.com?

What resources are available to me to quickly get set up, transfer existing files and make the most of my new iPhone?

Which network providers offer 5G service?

Will my iPhone work worldwide?

What are my payment and financing options?

How does the iPhone Upgrade Programme work?

Can I return my iPhone?

What is included with AppleCare+?

Your new iPhone comes with so much more.

Apple TV+

Apple Music

Apple Fitness+

Apple News+

Which iPhone is right for you?

iPhone 17 Pro

iPhone Air

iPhone 17

iPhone 16e